Case Study: How Hotsol Email Marketing Increased E-commerce Sales by 48%
Client Overview
A mid-sized U.S.-based e-commerce brand selling consumer lifestyle products was struggling with declining repeat purchases and low email engagement. Although their site traffic was strong, their email marketing strategy was outdated, and sales from email had plateaued.They relied on generic promotional emails with no segmentation, no personalization, and no lifecycle strategy. Every subscriber received the same repetitive message, with no effort to diversify content or tailor communication to specific audiences.
They partnered with Hotsol to rebuild their email strategy and turn their email lists into a consistent revenue channel.
The Challenge
Before working with Hotsol, the client faced three main problems
1. Low open rates (averaging sub 2%)
Poor list hygiene and spammy content lead to missed revenue opportunities.
2. Poor click-through rates (under 1%)
Limited personalization and poor segmentation lead to high unsubscriber rates and low engagement rates.
3. No automated follow-up
Customers experienced long gaps of silence which caused them to drift away, resulting in lower conversion rates.
Hotsol’s Strategy
We built a data-driven email campaign strategy designed to maximize customer lifetime value and repeat sales.
Key Improvements Implemented:
Advanced list segmentation based on purchased behavior
Post-purchase cross-sell and upsell sequences
Product recommendation emails using purchase data
Re-engagement campaigns for inactive subscribers
Mobile-optimized, conversion-driven email designs
Results
Within a few months, the client experienced:
48% increase in email-driven revenue 63% higher open rates 4.2x increase in click-through rates 38% increase in repeat purchases
Email became a valuable revenue channel for the business, alongside paid ads.
Why It Worked
We focused on automation, personalization, segmentation, and timing, instead of blasting generic campaigns. By delivering highly relevant messages in the moments customers were ready to buy, the brand achieved predictable, scalable growth.
About Hotsol Email Marketing
Hotsol Email Marketing specializes in building revenue-focused email strategies for customers who have added paid email lists to their marketing mix. Our approach focuses on real ROI, not vanity metrics.
Client Testimonial
“Hotsol completely transformed how we use email. We went from sending random promotions to having a real sales engine. Our revenue from email nearly doubled in just a few months.”