Small business owners need a bulk email service that allows them to use the various types of data sources they acquire to conduct small business email marketing campaigns. Not all business owners have the time and budget to engage in expensive content marketing strategies to generate leads. Buying targeted email lists is often the fastest way to reach their customer base. Small businesses also collect email addresses from trade shows, conferences, giveaways or acquire industry related email lists. All of these data collection methods are typically frowned upon by the traditional mass email service providers. Companies like Mailchimp and Constant Contact do not allow purchased lists, period. As a small business owner looking to email marketing for small business as an avenue for revenue growth, it can be extremely frustrating. Hotsol Email Marketing was built for the sole purpose of alleviating this frustration. We are one of the best marketing companies for small business owners who incorporate mass email sending in their lead generation strategy.

Hotsol vs Mailchimp and Constant Contact 

Traditional bulk email services like Mailchimp and Constant Contact are not built for cold email outreach with non-permissioned data.Their focus is the double opt in recipient. Hotsol allows small business email marketing with cold email data and purchased email lists. For small businesses, our mass email solutions are invaluable. 

Despite the opt in requirement of traditional bulk email services and  blacklist companies like SPAMHAUS,, Proofpoint and others, small business owners are legally allowed to send mass email to recipients who did not opt in to receive their messages.. Look no further than the CAN SPAM Act. It clearly allows businesses to send commercial messages  and establishes clear rules and requirements. Hotsol is a CAN SPAM compliant company and the best bulk email service for small business.

Now that we have established that sending non opt in mass email is allowed by the  CAN SPAM Act, here are few steps to incorporate into your marketing strategies for small business email marketing. 

1. Work with a reputable email data provider to secure targeted email lists.

2. Create email content that speaks to the needs of your customer. You can use the built in drag and drop editor to create your messages or engage our email design team to create custom responsive email templates.

3. Establish yourself as an expert in your industry by offering solutions and information that solve customer pain points. Have clear call to action  in your email messaging that lead to a comprehensive and well designed landing page.

4. Update your email lists regularly. Remove inactive addresses and honor all unsubscribe requests.

Our approach to small business advertising with email

At Hotsol, we recognize that every business is unique, with its own specific objectives and goals for email marketing campaigns. If you are a job portal sending job alerts, a real estate agency sending listings or a university sending mass email for research purposes, your needs will be different. Maybe it’s the email delivery speed or the architectural resources needed store data and maximize email delivery. Whatever your objectives are we tailor our small business email marketing solutions to fit your needs. Our years of experience delivering emails has given us unprecedented insight and knowledge to maximize the delivery of commercial mass email campaigns.

How is email marketing for small business different with Hotsol? 

After we configure your custom  architecture and  start your small business email marketing campaigns, our teams get to work. Using our proprietary scripts the speed delivery team oversees the rate at which emails are being delivered. Throttling volume based on reputation, ISP limitations and spam complaints are a few of the indicators we examine in real-time to boost email deliverability.

Simultaneously, our IP Blacklist Monitoring team is evaluating the way your email content is received by ISPs, spam trappers and firewalls. Examining how recipients are  engaging with your messages and identifying email click bots that may be wrecking havoc on  deliverability metrics. Whether it’s business emails or consumer emails, our support teams work 24/7 to keep you in the best position for success.