How to use email marketing to promote affiliate links

Email marketing is the most reliable and cost-effective way to promote affiliate links.

With an ROI of $44 for every $1 spent, it’s not hard to see why email is the best marketing channel for affiliate marketing. If you are an affiliate marketer looking to promote affiliate links with email marketing, here are some tips to follow.

1. Catchy Subject Lines

Attention-grabbing subject lines lead to more opens and higher engagement. Higher engagement leads to more of your emails being delivered to inboxes, which means more eyeballs and opportunities to complete the sales process.

“47% of email recipients open emails based on the subject line.”

2. Excite and Educate

This may sound surprising to you, but the purpose of your email is NEVER to sell the product. The purpose of your email is to convince your subscriber to go to the sales page by providing a mix of value and promotion. Your emails need to create excitement around the product and set the expectation of what awaits them on the landing page.

Sending informative content-based emails build trust, credibility and not only encourages subscribers to click on links to your sales pages but also gets them to land there with the right frame of mind.  In the long run, this approach will convince subscribers to take action and make the purchase.

3. List Segmentation and Product Diversification

A key ingredient needed to successfully promote affiliate links via email marketing is list segmentation. Segment your email lists into smaller targeted lists using parameters such as demographics, location, and interests to create audiences. Maintain multiple lists for different niches and sub-niches so you are sending the right product offers to the right people. Keep your email lists fresh by rotating the promotions you offer on a daily basis. Do not overexpose any one offer to any of your email lists. As a result, you will experience higher engagement and increased revenues.

“Segmented lists generate 14.32% more opens than non-segmented lists.”

4. Incentives

Provide value to your recipients by offering them a free promotion or discount on a related product when they complete a purchase. Create a give and take scenario as opposed to a one-sided take scenario with constant hard selling. This approach will invoke higher open and click-through rates because your subscribers feel like they are getting something in return for their action.  After all, who doesn’t love a good deal?

Ready to boost your commissions? Get started with affiliate email marketing today.

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